Haggar Hall of Fame Dads

Cross-platform and In-store Campaign

Haggar partnered with NFL’s All-Time Leading Rusher and Football Hall of Famer Emmitt Smith who was the spokesman for the inaugural campaign.

As the maker of the iconic jackets for the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, and Hockey Hall of Fame, it’s known that the greats wear Haggar.

Since Haggar believes dads and father figures are champions too, they wanted to recognize these great men with the Haggar Hall of Fame Dad Awards.

The Haggar Hall of Fame Dads inaugural campaign was an exciting way to increase brand awareness and consumer engagement.